Aaron MacLennan-Hertrich & Freeman Thibodeau Founders & Principal Consultants

Gold Standard Management Strategies operates under the unified leadership of its two founding partners. Rather than dividing operations into isolated departments, Aaron and Freeman work side-by-side on the floor with our clients, applying a multidisciplinary approach that completely bypasses traditional hospitality thinking.

Our core methodology is built on two distinct operational worlds:

• High-Volume Precision: With deep, frontline expertise in operations consulting for global leaders like McDonald’s and Starbucks, we bring the "Gold Standard" of absolute consistency, lightning-fast speed, and luxury retail service to independent venues.

• Industrial Efficiency & Strategic Flow: Grounded in academic rigor (BA in Political Science, MA in Communications) and hands-on factory experience utilizing Honda Canada’s manufacturing principles, we treat kitchen lines like assembly lines—optimizing every movement to reduce waste, manage organizational change, and drastically increase output.